Corporate Innovation

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    Attunement and Perspective taking in Entrepreneurship and Leadership

Attunement and Perspective taking in Entrepreneurship and Leadership

A core part of Human-Centered Design (HCD), Design-Thinking and Jobs-To-Be-Done (JTBD) processes understands empathy and “perspective-taking”. Imagining yourself in another persons’ shoes.

Perspective taking skills are rooted in a cognitive skill [head] called, “Theory of Mind” meaning understanding someone else’s perspective – “mentalize” about their experience.  Empathy operates on emotional connections and feelings.
In trying to understand, move or lead others, […]

Re-inventing and diversifying your business model

With business models expiring faster than ever before, the companies that are successful are those that can diversify and create business model portfolios, writes Mary Cronin.

All organisations have a business model but many struggle to articulate it.  In the last 15 years we have seen new business models emerge and others die.  If you are not thinking about your […]

Executing lean growth strategies?

How are you creating new growth strategies in your organisation?

Lean thinking, customer development frameworks and business model innovation are transforming how new products are built and how growth strategies are developed writes Mary Cronin.

These frameworks help organisations design products that customers need and help reinvent their business models.

Lean offers ways to cut work time and eliminate waste whether you […]

Should Corporates be concerned about Disruptive Innovation?

The great thinker Clayton Christensen coined the term ‘disruptive innovation’. In his book “The Innovator’s Dilemma”, he made a distinction between two different types of technology that affect business:
1. Sustaining technologies: technological developments that help organisations to make marginal improvements—making gradual changes but remaining the same.
2. Disruptive technologies: unexpected technological breakthroughs that require corporations to rethink what their purpose […]