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    Attunement and Perspective taking in Entrepreneurship and Leadership

Attunement and Perspective taking in Entrepreneurship and Leadership

A core part of Human-Centered Design (HCD), Design-Thinking and Jobs-To-Be-Done (JTBD) processes understands empathy and “perspective-taking”. Imagining yourself in another persons’ shoes.

Perspective taking skills are rooted in a cognitive skill [head] called, “Theory of Mind” meaning understanding someone else’s perspective – “mentalize” about their experience.  Empathy operates on emotional connections and feelings.
In trying to understand, move or lead others, […]

Re-inventing and diversifying your business model

With business models expiring faster than ever before, the companies that are successful are those that can diversify and create business model portfolios, writes Mary Cronin.

All organisations have a business model but many struggle to articulate it.  In the last 15 years we have seen new business models emerge and others die.  If you are not thinking about your […]