Dublin Ireland, 29 January 2013 – ThousandSeeds in association with AIB, is holding a briefing on the Cartier Women’s Initiative Awards and the Women’s Forum Global Meeting on Thursday, Feb 7, 5.30pm – 8.30pm at AIB Bankcentre, Ballsbridge, Dublin 4.

Entitled ‘Recognising Talented Women in Business’, this event will be hosted by AIB at Bankcentre in Ballsbridge,. The event will be addressed by Catherine Moroney, Head of Personal Banking ,AIB, Julie Sinnamon, Executive Director, Enterprise Ireland, Olivia Lazare, Programme Director of the Cartier Women’s Initiative Awards Programme, Hugo Capdevieille, Programme Development Manager of the Women’s Forum for the Economy and Society, Kresse Wesling the 2011 European Cartier Women’s Initiative Award winner and Raomal Perera, Adjunct Professor, Entrepreneurial Studies, INSEAD.

The Cartier Women’s Initiative Awards is an international competition created in 2006 by Cartier, INSEAD business school, the Women’s Forum Global Meeting and McKinsey & Company. The Awards identify, support and encourage business by women entrepreneurs. The competition is run over six continents and three finalists are picked from each continent & six overall final winners are selected. ThousandSeeds have run the entrepreneurial workshops for the Cartier awards finalists for the past 4 years. Bringing the awards to Ireland offers Irish entrepreneurs who partake, the possibility of growing their business internationally, through brand association, international networking opportunities and international recognition.

Kresse Wesling from ElvisandKresse.com, the 2011 European Cartier Women’s Initiative Awards winner will tell how winning the Cartier Award changed her life and assisted her in creating a very successful life-style accessories business using waste products .Kresse started her business using fire hose waste to create ladies handbags and belts. She gives 50% of the profits back to a Fireman’s Charity. Since then, she has diversified her business to using other waste products and continues to keep the ethos of giving 50% of the profits to a charity associated with the supplier.

”Ireland has a great reputation of an entrepreneurial culture and we are here to encourage Irish female entrepreneurs with innovative businesses to apply for the awards programme,” said Olivia Lazare – Programme Director of the Cartier Women’s Initiative Awards.

The event is targeted at leading female entrepreneurs, women business leaders, start-up programme directors, and women’s networks, as well as leading policy makers in government and third level institutions. Women entrepreneurs with a project in the initial stages of development (1-3 years), in any country, in any nationality and operating in any industry are eligible to submit an application. The announcement of the finalists takes place in October each year at the Women’s Forum Global Meeting in Deauville, France.

Julie Sinnamon, Enterprise Ireland Executive Director of Global Business Development, said: ‘ Enterprise Ireland is delighted to collaborate with Cartier, Women’s Forum Global Meeting, AIB and ThousandSeeds through this award. By choosing Ireland as the location to highlight the Cartier Women’s Initiative they are putting the spotlight on Irish women and their tremendous entrepreneurial capability. The challenge now is not only to get more women to start new businesses, but to encourage more of them to start innovative businesses focused on exports, growth and job creation. This is a priority for Enterprise Ireland.

AIB, as a pillar bank, are privileged to host this inaugural event in Ireland, said Catherine Moroney, AIB Head of Personal Banking , On a daily basis, we witness the focus on innovation and export led growth across our SME client base. Many of these businesses are led by women entrepreneurs and experienced business leaders with substantial international experience The SME sector is pivotal for the success of Ireland’s recovery and we continue to develop our provision of finance products and services to meet the needs of business and accelerate their growth in overseas markets. We are pleased to be associated with highlighting the benefits of participating in the Cartier Women’s Initiative Awards and the Women’s Forum Global Meeting.

Mary Cronin, ThousandSeeds said; ”International networking opportunities and brand association are important for anyone developing a business and we are very happy that we are able to promote the Cartier Women’s Initiative Awards and the Women’s Forum Global Meeting in Ireland with the support of AIB.”

To register to attend the event, please visit: http://www.thousandseeds.com/2013/01/15/fostering-female-entrepreneurship/
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For further information, please contact:

Mary Cronin,
ThousandSeeds
Tel: + 353 86 207 3841

About The Women’s Forum Global Meeting

The Women’s Forum Global Meeting brings together leaders from all over the world – women and men – representing the business world, the government, academic circles & culture in order to give new perspectives to key issues in our present and our future. It aims to create a powerful, global networking order to strengthen the influence of women throughout the world and promote leadership &diversity in business. The 2012 forum drew an audience of over 1,300 participants from 80 countries and 580 organisations.

About ThousandSeeds
ThousandSeeds helps companies accelerate their ideas and products using Lean Startup principles and systematic methodologies. We stimulate entrepreneurship, business growth and learning through our programmes, workshops and online communities; www.thousandseeds.com. ThousandSeeds have run the entrepreneurial workshops for the Cartier awards finalists for the past 4 years and also ran several entrepreneurial workshops at the 2012 Women’s Forum Global Meeting.