Having a clear vision and purpose in your organisation might seem like just a nice-to-have, but in reality, it’s that vision and purpose that determines decisions at every crossroad. Having a clear vision leads to greater clarity when making decisions.

A Vision is ‘An Image of the future we want to create’. A Vision statement for an organisation does not describe what the company does, nor does it describe how it operates. It is an ideal end result. It is the dream. It is a picture of an ideal state for the future. It is the foundation for the mission, goals, plans & activity for the company.

A Vision that is well defined helps you focus and create a purpose that becomes your measurement for your success. The Core Purpose of an organisation is ‘why we are here, what we are here TO BE’. What is the purpose of the company? Purpose is a motivating factor not a differentiating factor. The Purpose is the driving force.

The vision and purpose are the guiding philosophies for an organization. When someone makes a decision, they need a framework within which to make that decision. If the framework doesn’t exist or lacks clarity, it’s nearly impossible to make consistently good decisions. More importantly, for a large team it is entirely impossible to have everyone going in the same direction without a Vision. For this reason, it’s imperative that the Vision and purpose of an organisation exist.

Loose Visions lead to loose execution. By having a clear Vision and purpose, it enables everyone to make more focused and appropriate decisions. Whenever you face tough questions like “what should we do here?” the vision provides clarity and enables easier decision making.

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welsh.